One Point, Inc. Turns 40

In 1955 Anthracite Business Forms was founded. Twelve years later Keystone Business Forms was then founded in Scranton, PA. In 1980 the companies merged to create Forms Plus, becoming the largest business forms company in Northeast PA. Fifteen years later, through a joint venture with an Ohio distributor…

Event Marketing

Have you attended an event where you received a unique promotional item or visited a booth that you will never forget? If you answered yes, you have been exposed to experiential marketing. Experiential marketing can be classified as anything from picking up a promotional product at a trade show…

Recap of the PPAI Expo

This past month our CRO and Promotional Products Manager traveled to the PPAI Expo in Las Vegas. Although they say what happens in Vegas stays in Vegas, this time that is not the case. We sat down with our promotional products manager to find out what to watch for in the promotional products industry in 2019.

Print is not Dead: the Value of Print Marketing

We are living in a digital world. Everywhere we look, we see digital ads pop up based on our interests or past search history. With the numerous digital ads we are exposed to daily, you may believe that print is dead. We are here to say that is not the case. Whether you utilize printed pieces or not, it is important to understand the value of print in marketing. Whether traveling to a trade show or sending out a direct mail piece printed items do make an impact. Contrary to digital advertising, print provides consumers with tangible pieces. With print, not only can you see the ad, but you can touch and feel it.

New Year, New Brand: Starting off 2019 with a ReBrand

The new year is upon us, and as we say goodbye to 2018 and hello to 2019 it is time for a fresh start. This may involve a new year’s resolution or new goals, but this can also include a rebrand. The beginning of the year is the perfect time to give your brand a fresh new look. As we all know there are multiple factors that go into rebranding that can be somewhat overwhelming. That is why the One Point team is here to help with all your rebranding needs.

Holiday Gifting

As we move into November and begin to think about the holiday season, we also must start the process of ordering holiday gifts. Although the holidays may seem to be a long way away, now is the time to order your holiday gifts. Whether distributing corporate gifts or client gifts, it is important to plan and order far enough in advance. By ordering early you can ensure gifts are received and dispersed before the holiday rush. More likely than not you would rather be the first gift that a client receives rather than the last. It is important to plan accordingly in order to leave a lasting impression with the client. From imprinted items to food gifts One Point can help to assist with all your holiday gift needs.